Once your basic setup is complete, Workspace becomes more than a delivery tool—it becomes a system for attracting clients, increasing bookings, and growing sales over time.
This guide shows how to use Workspace strategically to build a consistent marketing system.
How Marketing Works in Workspace
At its core, Workspace connects your marketing and sales into one flow:
Traffic → Enquiry → Booking → Gallery → Sales → Repeat Client
Most photographers already have pieces of this—the key is connecting them together.
1. Build a Clear Conversion Path
Every link you share should lead to a specific action.
Your main entry points:
- Website
- FindMe page
- Social media
- QR codes
Each should lead to:
- A form (for enquiries)
- A booking page (for ready clients)
Avoid sending people to pages with no clear next step.
2. Use Galleries as a Sales Engine (not just for Delivery)
Your galleries are one of your most powerful marketing tools.
Workspace is designed so clients can:
- View images
- Share with others
- Purchase directly
To maximise sales:
- Set expiry dates to create urgency
- Offer simple product options
- Use feature videos/slideshows to increase engagement
Tip:
More time spent in a gallery = higher chance of purchase.
3. Increase Average Order Value
Selling more isn’t just about more clients—it’s about more value per client.
Use:
- Packages (bundle popular products)
- Upsells (albums, frames, downloads)
- Afterpay / payment options to increase affordability
Flexible payments can significantly increase order size
4. Capture and Reuse Your Audience (Mailing Lists)
Most photographers underuse their existing audience.
Use mailing lists to:
- Announce mini sessions
- Promote seasonal offers
- Re-engage past clients
- Share recent work
- Announce sales
Best practice:
- Send 1–2 emails per month
- Keep content short and relevant
Your past clients are your easiest future sales
5. Use Timing and Urgency Strategically
People are more likely to act when there’s a reason to.
Use:
- Gallery expiry dates
- Limited booking availability
- Seasonal campaigns
Example:
- “Autumn sessions—limited spots available”
- “Gallery expires in 5 days”
6. Turn One Client into Multiple Clients
Workspace galleries are designed to be shared.
Leverage this by:
- Encouraging clients to share galleries
- Including subtle messaging:
“Feel free to share this gallery with friends and family”
This naturally leads to:
- More views
- More sales
- More referrals
7. Connect Marketing to Automation
The real power comes from automation.
Use workflows to:
- Send enquiry responses
- Deliver galleries
- Send reminders before expiry
- Follow up after delivery
This ensures:
- No missed opportunities
- Consistent communication
- Less manual work
8. Promote Your Store Beyond Galleries
Workspace isn’t just for client delivery—you can also sell more broadly.
- Use Print Shop for ongoing sales
- Promote artwork or prints beyond individual clients
This creates an additional revenue stream
9. Create a Repeat Client Loop
The most successful photographers don’t just complete jobs—they build cycles.
Gallery → Great Experience → Follow-Up → Mailing List → New Booking
To achieve this:
- Deliver a great gallery experience
- Follow up after delivery
- Stay visible through email or social
10. Focus on What Actually Drives Growth
Instead of trying everything, focus on:
- Making it easy to enquire or book
- Creating a strong gallery experience
- Following up consistently
