Self-booking can streamline your workflow, save time, and increase bookings—but only if it’s set up clearly and strategically.
Use these best practices to get the most out of your booking page.
Keep Your Packages Simple
Too many options can overwhelm clients.
Best practice:
● Offer 2–4 core packages
● Use clear differences (e.g. time, inclusions, price)
● Avoid small variations that complicate decisions
Example:
● Mini Session (30 mins)
● Standard Session (1 hour)
● Premium Session (2 hours + extras)
Use Clear, Client-Friendly Names
Avoid internal or technical terms.
Instead of:
● “Package A”
● “Session Tier 2”
Use:
● “Family Session”
● “Wedding Consultation”
● “Newborn Mini Session”
Set Smart Booking Rules
Your availability settings protect your time.
Recommended settings:
● Minimum Booking Notice:
At least 48 hours to 1 week
● Maximum Bookings Per Day:
Prevent overbooking and burnout
● Calendar Slot Intervals:
Leave buffer time between sessions
Reduce No-Shows with Payments
Requiring payment upfront increases commitment.
Options:
● Deposit (recommended):
Low barrier, but secures the booking
● Full payment:
Best for high-demand or limited sessions
Use Optional Extras to Increase Revenue
Add-ons are one of the easiest ways to increase order value.
Good examples:
● Albums
● Wall art
● Extra edits
● Extended session time
● Travel upgrades
Tip:
Keep extras simple and clearly priced.
Write Clear Policies
Clear expectations reduce back-and-forth and protect your business.
Include:
● Cancellation policy
● Rescheduling terms
● What’s included in the session
● Delivery timelines
Make Your Booking Page Easy to Use
Your booking page should guide clients quickly to action.
Tips:
● Add a short intro message at the top
● Keep descriptions concise
● Use consistent branding (fonts, colours)
● Avoid clutter
Use Your Booking Page Everywhere
Once live, make sure clients can actually find it.
Promote it via:
● Your FindMe page
● Instagram bio
● Website navigation (e.g. “Book Now”)
● Email signatures
● QR codes
Pair Bookings with Workflows
Link your packages to Gallery Workflows to automate communication.
Examples:
● Booking confirmation emails
● Pre-session reminders
● Post-session follow-ups
● Gallery delivery notifications
This creates a seamless client experience from booking to delivery.
Test the Booking Experience
Before sharing your page:
● Go through the booking process yourself
● Check:
○ Availability works correctly
○ Payments process properly
○ Emails are triggered as expected
Pro Tip
Your goal is to make booking feel easy and confident.
A strong booking page:
● Reduces back-and-forth emails
● Increases conversion
● Sets clear expectations from the start
