Using videos and slideshows effectively can significantly improve your client experience and increase engagement with your galleries.
This guide outlines best practices to help you get the most out of both.
When to Use a Feature Video
A Feature Video is the first thing your client sees when they open the gallery.
Best for:
- Wedding highlight films
- Slideshow presentations
- Emotional or storytelling content
Tips:
- Keep it short and engaging (1–4 minutes ideal)
- Choose content with a strong opening moment
- Avoid overly long videos that delay gallery access
- Pair with a clear heading (e.g. “Watch Your Story”)
Embedding Videos in the Gallery
Embedding places videos between images.
Best for:
- Behind-the-scenes clips
- Short highlight moments
- Adding variety to image viewing
Tips:
- Don’t overuse — 1–3 videos per gallery is usually enough
- Space them out naturally between key moments
- Keep clips short (10–30 seconds) for better engagement
Using the Video Page
The Video Page keeps all videos in one place.
Best for:
- Delivering multiple films
- Keeping galleries visually clean
- Clients who prefer browsing videos separately
Creating Effective Slideshows
Slideshows are one of the most powerful ways to present a gallery.
Best for:
- First-time gallery viewing
- Storytelling (weddings, portraits, events)
- Encouraging emotional engagement
Slideshow Length
- Ideal: 2–5 minutes
- Maximum: 6–7 minutes
- Shorter is often better for client attention
Image Selection
- Choose strong, emotional images
- Avoid including too many similar shots
- Aim for 40–80 images depending on pacing
Music Choice
- Match the tone of the shoot (romantic, fun, cinematic)
- Use beat syncing for a professional feel
- Avoid tracks that feel too long or repetitive
Pacing and Timing
- Keep slides moving — avoid overly long durations
- Mix slow and fast transitions to maintain interest
- Use shorter durations for less important images
Using Text
- Add minimal text (e.g. names, dates, short messages)
- Avoid overloading the slideshow with captions
- Use text to enhance, not distract
Combining Videos and Slideshows
Using both together creates a premium experience.
Recommended setup:
- Feature Video → Slideshow or highlight film
- Embedded Videos → Short clips throughout the gallery
- Video Page → Full collection of films
Selling Videos and Slideshows
- Offer videos as premium add-ons
- Use slideshows as:
- A value-add
- Or a paid upgrade
- Consider offering:
- Free preview → Paid download
- Bundles with albums or prints
Common Mistakes to Avoid
- Uploading videos that are too long
- Overloading galleries with too many videos
- Using slideshows with too many images
- Poor music choice that doesn’t match the content
- Not using a feature video when one is available
Pro Tip
Your goal is to guide your client through a story-driven experience, not just a gallery.
A well-placed slideshow or video can:
- Increase emotional impact
- Keep clients engaged longer
- Improve purchasing decisions
