Workspace gives you the tools to attract, engage, and convert clients all in one place.
This guide shows how to use key features like forms, FindMe, booking pages, galleries, and mailing lists to grow your photography business.
Start with One Clear Goal
Before setting anything up, decide:
What do I want my client to do next?
Examples:
- Enquire
- Book a session
- View a gallery
- Join your mailing list
Your marketing should always guide clients toward that next step.
Capture Leads with Forms
Forms are your primary tool for turning visitors into enquiries.
Best practices:
- Add a contact or enquiry form to your website
- Keep it short and easy to complete
- Ask key questions (date, type of shoot, basic details)
Use forms to:
- Capture new leads
- Qualify enquiries
- Start your workflow automatically
Use Your FindMe Page as a Central Hub
Your FindMe Bio page in Workspace is a "link tree" — a simple, powerful way to share multiple links using just one.
Use it for:
- Instagram bio
- Email signatures
- QR codes
- Direct client sharing
Include links like:
- Book a session
- View your latest work
- Contact form
- Pricing or packages
See Setting Up Your FindMe Page
Drive Bookings with Your Booking Page
Let clients book sessions directly through your website.
Best practices:
- Offer 2-4 clear packages
- Use simple, client-friendly names
- Require a deposit or payment to secure bookings
Promote your booking page:
- On your website navigation (e.g. Book Now)
- Through your FindMe page
- In email signatures
See Setting Up Self-Booking Packages
Use Galleries as a Marketing Tool
Your galleries aren't just for delivery, they can help generate more business.
Use galleries to:
- Showcase your best work
- Encourage sharing with friends and family
- Promote additional products (prints, albums)
Tip:
- A great gallery experience can lead to:
- Referrals
- Repeat bookings
- Additional sales
Enhance Engagement with Slideshows and Videos
Slideshows and videos create a stronger emotional connection.
Use them to:
- Highlight key moments
- Create a premium client experience
- Encourage sharing
Tip:
- A strong slideshow can increase:
- Time spent viewing the gallery
- Likelihood of sharing
- Emotional impact
See:
Uploading and Connecting Videos in Workspace
Build Relationships with Mailing Lists
Mailing lists help you stay connected with your audience over time.
Use mailing lists to:
- Announce promotions or mini sessions
- Share recent work
- Promote seasonal offers
- Stay top of mind with past clients
How to Grow Your Mailing List
- Add a mailing list sign-up form to your website
- Include a sign-up link on your FindMe page
- Ask clients to opt in during booking or delivery
What to Send
- Keep emails valuable and relevant:
- Upcoming availability
- Special offers
- Featured galleries or sessions
- Helpful tips for clients
Tip:
Consistency matters more than frequency, send emails regularly, but don't overwhelm your audience.
Use Live Chat to Capture Instant Leads
Live Chat helps you connect with visitors in real time.
Best for:
Answering quick questions
Converting hesitant visitors
Capturing leads while they're browsing
Tip:
Use a simple welcome message like:
Hi! Let me know if you have any questions.
Promote Your Links Everywhere
Make it easy for clients to find and act.
Use your links in:
- Instagram bio
- Email signatures
- Website navigation
- QR codes (business cards, packaging, in-person)
Connect Everything Together
The most effective marketing comes from connecting your tools:
FindMe >> Form/Booking Page >> Lead >> Project>> Gallery >> Repeat Client
Each step leads naturally to the next.
Pro Tip
Good marketing isn't about doing more it's about making the next step obvious.
A strong setup:
- Captures leads easily
- Guides clients clearly
- Encourages repeat business
Where to Start
If you're just getting started:
- Create a form
- Set up your FindMe page
- Add a booking page
- Start collecting emails
Then build from there.
